Cicciobello: a doll, a story.

Cicciobello is not only the Italian most popular doll...it is much more. It represents an entire world made of tradition, memory, past and present coming together today in the shared experience of mums with their kids. A new fresh style guide, including some vintage elements has been prepared ad hoc in order to explore alternative targets (teenagers and young adults) to the traditional one (kids). 

50 years old and not showing it…

Cicciobello is an established brand, one of the most recognized and recognizable in Italy to the kids and adults target. Cicciobello media coverage is global with TV campaigns throughout the year and additional/alternative communications channels. In 2012, Cicciobello turns 50 and this event will reinforce the communication of the brand, with press office in full steam to support the related initiatives.